Nike, ASICS, Adidas & More: Which Sneaker Brand Should You Resell or Rock in 2025?

Sneakers aren't just shoes anymore — they’re culture. Whether you’re a collector, reseller, or just love good design, knowing which brands are hot (and which ones hold value) can make or break your next move.

At Lucraviax, we see thousands of sneaker sales, trades, and listings each month. Here’s a breakdown of the most in-demand sneaker brands in 2025 — and what makes each one worth your attention.

🔥 1. Nike: The King Still Holds the Crown

Let’s be honest — Nike remains the heavyweight champion of resale value and street cred. From classic Air Force 1s to modern collabs, the Swoosh brand keeps evolving.

Hot Nike Models in 2025:

• Air Jordan 1 – timeless, always resellable

• Dunks – still hyped, especially SB editions

• Air Max 1/95/97 – retro styles are back in rotation

• Nike Zoom Vomero 5 – a surprise hit in techwear & fashion circles

• Travis Scott & Off-White Collabs – sky-high resale prices

Reseller Tip: Stick to limited releases, collabs, and colorways with hype. GRs (general releases) don’t always hold value.

🌀 2. ASICS: From Performance to Fashion Icon

Once seen mainly as a running shoe brand, ASICS has exploded into fashion and sneaker culture in recent years — thanks to collabs with Kith, JJJJound, Cecilie Bahnsen, and more.

Trending ASICS in 2025:

• GEL-Kayano 14 – retro dad-shoe energy, big in the fashion scene

• GEL-NYC – one of the year’s top sleepers turned grails

• GEL-Lyte III – always a classic in the streetwear world

Reseller Tip: ASICS collabs often fly under the radar — until they’re sold out. Grab early or source lightly used for great flips.

🧊 3. New Balance: The Quiet Powerhouse

Once dubbed a “dad shoe” brand, New Balance is now a fashion staple. Thanks to high-profile partnerships and elite materials, NB is a must-watch in 2025.

New Balance Models to Watch:

• 2002R – comfort meets drip

• 990v3 – v6 – Made in USA = Made for Resale

• 9060 – futuristic and fashion-forward

• 550s – simple, clean, and popular in streetwear looks

• ALD Collabs – Aimé Leon Dore is shaping NB’s cool factor

Reseller Tip: Focus on Made in USA drops and collabs. They retain long-term value and stay in demand among sneakerheads.

⚡ 4. Adidas: Rebuilding After Yeezy

After the Kanye West split, Adidas had a rocky road — but they’re bouncing back hard with lifestyle drops and bold new silhouettes.

Top Adidas Picks in 2025:

• Samba & Gazelle – the it shoes in 2024/2025

• Campus 00s – chunky Y2K style that Gen Z loves

• Adidas Spezial series – niche, but growing demand

• Y-3 & Wales Bonner Collabs – high fashion meets streetwear

Reseller Tip: Classic silhouettes like Sambas are peaking in popularity — but avoid oversaturated colorways.

⚫ 5. Salomon, HOKA, and the Rise of Techcore

Looking for niche brands with cult followings? Salomon and HOKA are dominating the gorpcore and outdoor-fashion wave.

Trending Models:

• Salomon XT-6 & ACS Pro – fashion’s new favorite trail shoes

• HOKA Clifton & Bondi – comfort-first, hype-second

• Merrell Hydro Mocs – love them or hate them, they sell

Reseller Tip: These brands thrive on limited colorways and collabs — look out for drops with designers or boutiques.

🔄 Bonus: Best Brands for Resale on Lucraviax Right Now

If you're building your reselling inventory or want to list what’s already in your closet, here are brands with strong sell-through on Lucraviax:

• Nike & Jordan (always move fast)

• New Balance (Made in USA)

• ASICS GEL series

• Adidas Sambas & limited Gazelles

• Yeezy (some pairs still resell if DS or VVNDS)

• Luxury Sneakers – Dior, Balenciaga, Prada (if authentic and clean)